Strategy6 min readBy Itai Varochik
Nobody Is Googling Your CEO
A senior executive might be searched a hundred times a month, and that is on the generous side. The number is not the problem. Believing the number is the audience is the problem.
Journal
What we have learned, written down.
Professional reputation changed when the answer stopped being a page of links and became a paragraph. These are the working notes: what the engines say, what we measure, and what we build about it.
Featured
Strategy6 min readBy Itai Varochik
Nobody Is Googling Your CEO
A senior executive might be searched a hundred times a month, and that is on the generous side. The number is not the problem. Believing the number is the audience is the problem.
Start here
The pieces that carry the argument, in the order to read them.
- 01
Nobody Is Googling Your CEO
A senior executive might be searched a hundred times a month, and that is on the generous side. The number is not the problem. Believing the number is the audience is the problem.
6 min read
- 02
A Profile Is Not a Placement
Coverage rents attention. A page you own keeps it. The difference shows up two years later, when one of them still says what you meant.
2 min read
- 03
What the Engines Say About You, and How We Know
Standing is a number between 0 and 100. This is exactly what goes into it, what it cannot see, and why we lead with sentiment rather than visibility.
2 min read
All writing 3
Method2 min readBy Itai Varochik
A Profile Is Not a Placement
Coverage rents attention. A page you own keeps it. The difference shows up two years later, when one of them still says what you meant.
Measurement2 min readBy Itai Varochik
What the Engines Say About You, and How We Know
Standing is a number between 0 and 100. This is exactly what goes into it, what it cannot see, and why we lead with sentiment rather than visibility.