ExcBrand.AI

AI reputation management

Your reputation now lives in the AI engines. We manage it there.

We measure and improve how the five AI engines and Google present you, for your name and the terms you choose to own.

You are paired with your own AI Reputation Manager. A private desk that reads the engines, prepares the work, and brings you the one thing to approve.

By invitation

Complete your profile

  1. Confirm identity and terms
  2. Connect LinkedIn, X, and Facebook
  3. Approve your profile on The Crest
  4. Your official landing page, existing site or we build one
  5. Measurement begins

You will only ever approve.

How we measure

0Standing, out of 100

Standing is one number from 0 to 100. It combines the four parts below, weighted and measured across the five AI engines and Google, read weekly.

  1. Sentiment0

    How positively the engines frame you.

  2. Visibility0

    How often you appear for your name and terms.

  3. Accuracy0

    How correct the engines are about your record.

  4. Authority0

    How credible the sources that cite you are.

  5. Illustrative sample · figures are not a live account

The method

We read the engines, improve the record, and measure the lift.

Sentiment · twelve weeks

0↑ from 41
Illustrative sample
Week 1Week 12

Citation rank

3↑ from 7
Illustrative sample

The engines

The engines that now answer for you.

ClaudeAnthropic

Cites your official page and recent talks.

82
OpenAIChatGPT

Summarizes your role from press and profiles.

71
PerplexityCited web answers

Answers with linked sources it can verify.

68
GeminiGoogle

Pulls from Search and your knowledge panel.

74

Illustrative sample

We also track Google Search, so every answer someone receives about you is one you would be proud to read.

Your channels

Approved once. Published through your own channels.

At onboarding you connect LinkedIn, X, and Facebook. When you approve a piece of work, we publish it through your connected channels and your official website. Every post is approved by you first, and you can disconnect a channel at any time.

  • LinkedInConnected
  • XConnected
  • FacebookConnected
  • Your official websiteConnected

Illustrative sample

Official website

Your official website, built to be cited.

If you already have an official site, we use it. If not, we build one for you on your own domain. A canonical page the engines can read, trust, and quote when someone asks who you are.

yourname.com
Your Name

Your Name

Founder and Director, Your Company

Building trustworthy systems for regulated industries, and writing about how the engines decide what to cite.

About

Work

Press

Contact

yourname.comIllustrative sample
TCA submission target

Get your AI profile on The Crest.

It is a curated profile the AI engines already read, a separate service with its own brand. Once you approve it, we submit your profile as one of the places you are represented.

Your AI Reputation Manager keeps this profile current for you, the biography and the contact details, and brings every update to you for approval.

Open thecrest.ai
TCIllustrative sample

Your Name

Founder and Director, Your Company

LondonYour Company

Building trustworthy AI for regulated industries, and writing about how the engines decide what to cite. The record should be accurate before anyone asks the question.

Begin

Request access.

ExcBrand is set up by invitation. There is no self-service tier and no public sign-up. A seat is requested, reviewed, and then opened.