For professionals
The complete AI for online reputation management.
We measure and improve how the five AI engines present you, for your name and the terms you choose to own.
You are paired with your own AI Reputation Manager. A private desk that reads the engines, prepares the work, and brings you the one thing to approve.
By invitation
The measure
Read weeklyStanding, 0 to 100.
One number for how the engines present you, composed of four parts in a fixed order. We baseline it on your record, then we raise it.
- Sentiment×0.20
- Visibility×0.30
- Accuracy×0.25
- Authority×0.25
Read from
- Claude
- OpenAI
- Gemini
- Perplexity
Measured on your record, never sampled here · Real movement is measured monthly
How we measure
Standing is ExcBrand's 0 to 100 measure of how the AI engines represent a leader · Sentiment, Visibility, Accuracy, Authority.
A weekly reading shows direction. The monthly reading is the official number.
- Sentiment×0.20
How positively each engine frames you when your name comes up.
- Visibility×0.30
How often you appear when your name and your terms are asked about.
- Accuracy×0.25
How correct the engines are about your record and your work.
- Authority×0.25
How credible the sources the engines rely on for you are.
- The weights are the methodology’s, never a reading · no sample figure on this site
The method
We read the engines, improve the record, and measure the lift.
Chief of staff
AI Reputation Manager
on Your Name
Your weekly reading is in. One of the four parts moved, and I have the move that answers it.
What I suggest, in order:
- A recommendation is waiting under “For your approval”. Reviewing it is the fastest move you can make today.
- Already moving: an op-ed placement, in progress.
Tell me which to start with, or ask me anything about the numbers.
For your approval
AI Brand Reputation
on Your Name
- Audit
- Latest reading complete · five engines
- Missing
- The questions where nothing of yours surfaces, listed by engine
- Weakest
- The lowest of the four parts, named
Written against the weakest part of the reading: three of the questions where nothing of yours surfaces today.
Picture ready for the social card. Nothing goes out until you press approve.
In review · Article · Social post
Drawn from the product, not a live account · the desk and the one thing to approve
What we show
- Our founder is client one
His official record is served on this site and read by the engines like any other seat.
- The measure, in full
The four parts, their weights, the engines sampled, the weekly and monthly cadence and the confidence rules.
- The report, redacted
The anatomy of the weekly report a professional receives, with every figure withheld.
What we never show
A sample number
A figure on this site is a real read of a consenting record, or it is absent.
A client without consent
No name and no score is published without written consent.
A benchmark
No industry average, no percentile. Movement is measured monthly, on the record, and reported to the client.
The engines
The engines that now answer for you.
Cites your official page and recent talks.
Summarizes your role from press and profiles.
Pulls from Search and your knowledge panel.
Answers with linked sources it can verify.
Answers at the top of the results page.
What each engine says about you is read on your record · request a proposal
We also track Google Search, so every answer someone receives about you is one you would be proud to read.
Drawn, not recorded
The same question, twiceYour channels
Approved once. Published through your own channels.
At onboarding you connect LinkedIn, X, and Facebook. When you approve a piece of work, we publish it through your connected channels and your official website. Every post is approved by you first, and you can disconnect a channel at any time.
- LinkedInConnectedin/yournamePublishes on your approval
- XConnected@YourNamePublishes on your approval
- FacebookConnectedyour.nameNothing published here yet
- Your official websiteConnectedyourname.comPublishes on your approval
Drawn from the product · the handles are placeholders
Official website
Your official website, built to be cited.
If you already have an official site, we use it. If not, we build you one. A canonical page the engines can read, trust, and quote when someone asks who you are.
Itai Varochik
Founder & Fractional Chief AI Officer, ExcBrand.AI
Itai Varochik is the founder and fractional Chief AI Officer of ExcBrand.AI, where he runs a multi-product business as a solo founder with AI agents as the operating team.
- Expertise
- AI-native operations · Executive reputation in AI search · Growth marketing to AI bridge
- Statement
- He builds the systems that let one operator direct an agentic company: audit, content, distribution, and defence, run daily under human-approved guardrails.
- Profiles
- LinkedIn · The Crest · X
Get your AI profile on The Crest.
It is a curated profile the AI engines already read, a separate service with its own brand. Once you approve it, we submit your profile as one of the places you are represented.
Your AI Reputation Manager keeps this profile current for you, the biography and the contact details, and brings every update to you for approval.
Open thecrest.aiItai Varochik
Founder & Fractional Chief AI Officer
ExcBrand.AI
Executive reputation in AI search: measuring and correcting how ChatGPT, Claude, Perplexity, Gemini and Google describe senior leaders, and translating proven B2B growth playbooks into the AI-answer era.
Kept current for you
“Your Crest profile still shows your old press contact. I prepared the correction, one line changed, ready for your approval.”
Your AI Reputation Manager · a drawn example
Begin
Request a proposal.
ExcBrand is set up by invitation. There is no self-service tier and no public sign-up. A seat is proposed for your organization, reviewed, and then opened. Procurement questions are answered on the corporate FAQ.
Request a proposal
For professionals who want the AI engines to get them right.
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