Strategy6 min readBy Itai Varochik
Nobody Is Googling Your CEO
A senior executive might be searched a hundred times a month, and that is on the generous side. The number is not the problem. Believing the number is the audience is the problem.
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Measurement2 min readBy Itai Varochik
What the Engines Say About You, and How We Know
Standing is a number between 0 and 100. This is exactly what goes into it, what it cannot see, and why we lead with sentiment rather than visibility.