Tag
Personal branding for professionals
3 pieces
When the Sources Disagree
A profile and its placements are read together. When they describe the same person differently, an engine has to choose between them, and it does not always choose the page you own.
4 min read
Nobody Is Googling Your CEO
A senior professional might be searched a hundred times a month, and that is on the generous side. The number is not the problem. Believing the number is the audience is the problem.
6 min read
A Profile Is Not a Placement
Coverage rents attention. A page you own keeps it. The difference shows up two years later, when one of them still says what you meant.
3 min read