Itai Varochik

Writing 3

• Strategy18 August 20266 min readBy Itai Varochik

  Nobody Is Googling Your CEO

  A senior executive might be searched a hundred times a month, and that is on the generous side. The number is not the problem. Believing the number is the audience is the problem.

• Method18 August 20262 min readBy Itai Varochik

  A Profile Is Not a Placement

  Coverage rents attention. A page you own keeps it. The difference shows up two years later, when one of them still says what you meant.

• Measurement18 August 20262 min readBy Itai Varochik

  What the Engines Say About You, and How We Know

  Standing is a number between 0 and 100. This is exactly what goes into it, what it cannot see, and why we lead with sentiment rather than visibility.